poguelandia
A fan experience and premiere for the third season of the Netflix teen drama, Outer Banks.
This fan experience was created by Netflix to spur excitement and create and unforgettable day for fans. This event was created and developed with the creative minds at MKG.
Graphic Design Team: Crystal Yang, Christine Bosch, Quincy Lewis
Photographer: Marissa Joy
Roles: Graphic Design // Conception to Execution
CONCEPT
An immersive, free event for top fans to promote the new and upcoming third season of the hit show, Outer Banks, by creating an in-world music festival filled with show-inspired activations, photo moments, food trucks, merch, and cast appearances. Poguelandia was a one day event on a section of Huntington Beach with a guest count upwards of 3,000.
JOHN B.
The Outer Banks, Paradise on Earth
VISUAL SYSTEM
Each area of the festival contained a unique visual identity inspired by the show and preliminary key art. These identities were concepted by the creative and graphics team and executed through signage, color coding, materiality, and environmental murals to make each space feel cohesive yet distinct from one another.
