happy hair cam
A mobile pop-up from Briogeo for aesthetic content capture and brand education.
This pop-up truck experience was created for Briogeo to generate buzz about the brand and its products. This event was created and developed with the creative minds at MKG.
Videography/Editing: POPSocial
Roles: Graphic Design // Conception to Execution
CONCEPT
To connect with consumers and influencers IRL, Briogeo activated a multi-stop truck pop-up tour, offering a content-creation-driving experience that made guests fall in love with the brand, and post about it!
The clean, simple, cool-girl build within the Briogeo BTS Studio served as a sophisticated backdrop for super high quality content output.
BRIOGEO
VHS: Very High Standards
VISUAL SYSTEM
An elegant and retro-inspired photoshoot set with clean tile elements, lush greenery,, and vintage TVs. Brand colors and integrated product display create a uniquely Briogeo space, while offering a clean canvas for the individual to shine.
