nuri
Nuri is a startup in Berlin that produces fresh and organic frozen baby food.
Their focus is to showcase their sustainable and eco-friendly products while promoting a light-hearted brand marketed toward young, cool moms looking for a healthier alternative to the jar baby food.
Here is a showcase of work for their packaging redesign, website redesign, and social media.
PACKAGING REDESIGN
CONTEXT
The packaging rebrand covered all ten Nuri food flavors and was designed with a company rebrand in mind. These packages are bolder and more informative to the mom, garnering more in-store customers. In addition, they are able to be more easily found by current customers.
PROBLEM STATEMENT
This frozen baby food is a new product that strays from the classic 'baby jar'. This confused moms about the actual contents of these cardboard boxes. In addition to this, the current design does not stand out amongst other frozen vegetables in the grocery freezer.
REDESIGN GOALS
interesting
Help moms spot Nuri amongst all the frozen vegetables
informative
Make sure moms know Nuri is baby food that is fresh and portionable.
inclusive
Add four new languages for a market of moms all across Western Europe
FINAL DESIGN
The final design concept focused on a more brightly colored scheme to make sure the packaging stands out from the frozen veggie aisle. The information important to moms is highlighted in various ways throughout the packaging.
The jar and frozen pellets were added as an indicator that it is indeed baby food. English, French, and Nordic languages were added, with English and German acting as the primary language on the front of the packaging.
VISUAL COMPONENTS
The color of each package is indicative of the type of baby food inside. A primary color inspired color scheme was chosen to make the packaging appear to be for young babies.
WEBSITE REDESIGN
VISUAL DIRECTION
This website redesign was inspired by Nuri's new aesthetic of bright colors and playful shapes. While the style is still minimalist and clean for young mothers, it has fun blocks of color to keep the eye flowing down the page.
SOCIAL MEDIA
AUDIENCE ENGAGEMENT
These social media templates were created to be interactive and more transparent content for Nuri followers and costumers Through these social media visualizations, the users can get a more in-depth feel of Nuri's brand, ethics, and employees. These pages are reflective of Nuri's previous brand aesthetic.
